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Feeding Frenzy is
an action-packed deep-sea challenge
with beautiful undersea graphics and
addictive game-play. Originally released
by Sprout Games as a consumer PC game,
it has been in the top-10 charts since
its release. To help bring this game
to a wider audience, Sprout licensed
it to UltraCade, the experts in classic
multi-game machines. The UltraCade team
converted the consumer title into a
coin-op game and added many new features
including a brand new full prize ticket
redemption mode and the UltraCade proprietary
automated difficulty-tuning system.
In the press, the game has been received
with enthusiasm. The Wall Street Journal’s
Lee Gomes singled it out in a recent
article, describing it as, “a
descendant of the Asteroids-style game
from the early days of video games,
in an aquarium setting.” It has
also received numerous positive reviews
online from its players where it has
been described as “addictive”,
“brilliant”, and “a
great game to watch, play, and share.”
“We grew up playing arcade games
as kids, so to see our game turned into
a coin-op unit itself is ahuge thrill,”
said James Gwertzman, managing director
of Sprout Games. “UltraCade Technologies
did a great job transforming our title;
we can’t wait to see people playing
Feeding Frenzy in arcades around the
world.” The Feeding Frenzy arcade
machine features built-in fish bubbler
tanks on both sides of the cabinet with
running water and moving artificial
fish. The cabinet also features an aquatic
theme with wavelike designs covering
its exterior. These unique aesthetic
features work to attract new players
from across the room.
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Based on marketing research results,
UltraCade designed the traditional 27” cabinet
for the mass customers and also designed a new 19”
cabinet to fit the average height of a 10 year old.
“Our industry has been developing cookie cutter
cabinet designs for years, and we feel that in this
new day and age, every aspect of the game needs to
be evaluated to further enhance the customer’s
overall experience,” said David R. Foley, CEO
of UltraCade Technologies. “By taking the time
to research our customers and their playing habits,
UltraCade is able to hone in our cabinet design to
target specific customers. Our beta testers love this
new approach to game play.” Feeding Frenzy also
features UltraCade’s proprietary Artificial
Intelligence systems, Intelli-Tune and its newest
system, Intelli-Ticket. Intelli-Tune follows the machines
usage and game play and allows the operator to set
desired average play times. The machine will then
monitor the player’s behavior and adjust the
game’s difficulty level automatically allowing
the machine to tune itself to each unique location,
which ultimately meets the operator’s desired
play time. Intelli-Ticket provides maximum flexibility
to the operator by automatically adjusting the way
the machine calculates dispensed tickets, this ensure
operators a one-time game set up and saves them time.
Feeding Frenzy Arcade features three modes of play
– all unique to UltraCade’s version, including
traditional arcade game play, arcade play with redemption
tickets and pure redemption mode. Operators now have
a more flexible play offering to choose from and appealing
to a broader user audience.
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